In Palermo, Italy, the farmers’ market is the premiere social institution and exists as the intersection of the between political, economic, and environmental participation of its residents. The history of the market is carefully woven into the rich narrative of the community. Often the market has been a microcosm of events happening throughout the region. Changes in economic and social principles that occurred in the 20th century were girded by the fundamental principles of the market. Grassroots activism is central to Palermo’s culture. Civic participation is relatively high, as is the need to preserve the sustainable market that has existed in the city for centuries. Palermo benefits from being on a island (Sicily) and having access to a rich ecology leading to a diverse native diet. As Palermo’s residents discovered, the mobilization of consumers, while often intentionally degraded, represents a powerful force. These grassroots activists were able to preserve its integrity and very existence after it was threatened by an anti-institutional municipal government. For Palermo, the world may change, but the market will always exist as the beating heart of the community.