Martha Honey’s critical analysis of the ecotourism industry identifies a rift in the two forms of ecotourism. As she refers to them, there exists: sound ecotourism and ecotourism lite. This is another form of greenwashing, as is common across many industries. The goal of ecotourism, according to trade definitions, is transform tourist experiences beyond the traditionally wasteful leisure behaviors and use high-impact experiences to increasing conservation awareness. To do so, sound ecotourism experiences should take into account all of the aspects of tourism and not limit them to minor decisions that lack a concentrated effort. The discussion about ecotourism remains an unresolved dispute whose relevance remains poignant. Some countries are becoming mono-industrial, developing economies around a single industry, in this case eco-tourism, which can have dangerous effects economically. Environmentally however, these countries are more motivated to participate in conservation efforts because they have a bigger stake in the game. The degradation of their natural environment would result in declines in their ecotourism industries, limiting their growth and prosperity to that of the environment.